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Wednesday, March 26, 2008

With Britney, Apple brings commericial success

Folksy French-Israeli singer Yael Naim found commercial success after her song “New Soul” played in Apple’s MacBook Air laptop ads, pushing the song to No. 7 on U.S. music chart Billboard’s Hot 100.

She already had gained fame for what some saw as a comic choice to cover Britney Spear’s “Toxic,” singing a soulful, poignant version of the commercial hit while playing piano.

But Naim, 29, whose self-titled new album was just released in the United States two months earlier than originally planned following the success of the Apple ad, says she’s not worried about being seen as too commercial.

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