Prince Paul on Hip Hop 4 Kids

If you're a parent with a child of a certain age, you're probably familiar with the Baby Loves Music brand—the Baby Loves Disco dance parties, the Baby Loves Jazz record, Baby Loves Death Metal mini-mosh pits (OK, we made that last one up). Well, now add hip-hop to the ever-expanding list of genres that baby loves. This week sees the release of "Baby Loves Hip Hop Presents: the Dino 5," a concept album about a quintet of kid dinosaurs played by an aging A-list of headliners: Chali 2na of Jurassic 5, Ladybug Mecca of Digable Planets, Wordsworth, Scratch of the Roots and Prince Paul. As the album unfolds, we hear the story of a prehistoric rap crew as it learns to embrace its newest member and competes in the school talent show. You can just count the branding opportunities here—the Dino 5 concept is clever, catchy, fun and never cheesy.